I’ll be honest. This is info-heavy. It is for all companies that supply the ski industry with goods, equipment, and services and who support its workforce in the northwest. It has been a disruptive couple of years, for everyone. In order for us to get back into the swing of things, we have some housekeeping that needs doing and some fun that needs having. I’ll get to that.
To start, I need to talk about the PNSAA’s Associate Supplier membership level. The association basically needs a new membership drive for associate suppliers, or a returning membership drive. It’s a combo of both, really. What used to be a member level that had over 100 suppliers, is now down to just 20 supplier members who are current with their membership dues for 2021-2022. We have only met 20% of our supplier member budget target this year. Part of the drop is due to covid, to be sure. Part of it could be due to me. We have not sent out paper invoices as often as you saw in years past, relying on email and the invoice being posted openly on our website instead. This was done in the spirit of giving you as much flexibility as possible during these challenging times. As it turns out, snail mail probably still has value.
With the hope that covid will calm by April, which is the start of our next member year, I’m reaching out to all stakeholders to help us beef up our supplier member organizations at that point. I’m not concerned about the remaining two months of the current membership year, we will survive. I would like to ask all you supplier types. You behind-the-scenes magic makers. Old and new. Please turn your heads toward our new membership year and the return of our tradeshow. Let’s go bigger than ever. Your support truly goes a long way in both sustaining the ski areas through your products and relationships, and it goes a long way in helping us to produce our amazing spring conference and tradeshow – and all of the workforce education we strive to provide to our member ski areas.
The PNSAA is planning on the return of our spring conference and tradeshow in 2022, for which we will be shifting gears a bit as we come back from 2 lost years. We will be rebranding the conference. The tradeshow won’t be changing. It will remain the high-flow venue for our Tuesday evening welcome reception, and as the lunch and tradeshow on Wednesday. However, we do need to fine-tune the sponsorships.
Many of our 2020 conference sponsors had submitted payment before we had to cancel that year, and generously let us keep those funds to be rolled over to when we are up and running again. Most of those sponsorship opportunities will remain the same, so rolling them over is easy in those cases. A few others will no longer be a part of the conference. While these few options are gone, new ones are in their place. If yours is one of the rare cases where the roll-over is now changed, you’ve likely already heard from us. I’d like to fill everyone in on the changes and talk about the opportunities for this year.
Beginning in 2022 our workforce educational efforts including the conference will now be known as, Mountain Works. The PNSAA remains the same trade association and non-profit entity, but our workforce education efforts will now be focused under that new name. Some key points regarding sponsorships for this year are:
So what do associate suppliers need to do now?
If you are interested in becoming an Associate Supplier member of the association, GO HERE.
If you are interested in becoming a sponsor of The Mountain Works Conference and Tradeshow, GO HERE.
Thank you for supporting The Pacific Northwest Ski Areas.